How to use ChatGPT in your PM work?

LinkedIn has been a buzz with accolades for the generative AI tool since December, but the question remains: is it worth the price tag, particularly for Product Managers?

To find out, we extensively tested ChatGPT across various PM scenarios. It can bring significant transformative effects as a PM assistant.

We intend to help you with the Best ways to use ChatGPT as PM.

While some responses were mind-blowing, others fell short, requiring multiple prompt refinements for meaningful replies.
With the imminent release of ChatGPT 4, one can only anticipate a remarkable improvement in response quality.

From our evaluation, PMs who learn to leverage such tools effectively will outpace their peers who resist. Nonetheless, it is crucial to strengthen your PM fundamentals alongside reliance on the tool to achieve substantial outcomes.

After all, as the saying goes, the quality of output is only as good as the quality of input.

How to research what push notifications the competition is using?

Prompt: Generate some actual push notifications that Fitbit is using.

How to research like Nir Eyal suggests the behaviours that a user has with a competitive mobile app :

Prompt: Generate a statement like ” Every time the user (__________), and they use the app Fitbit.” Please fill in the blank with the right variable.

Prompt: What are the deeper emotional user needs of using Fitbit?

This enables you to grasp the emotional perspective of the app users.

How to Find feature ideas and Bugs from app store reviews?

Prompt: I want to scrape App Store reviews of our app using Javascript. Walk me through it step by step.
After that, you can paste all the reviews in ChatGPT and ask it to find the top 3 most requested features and complaints.

When you have to run SQL, but you are not Data Scientist?

SQL Queries. If you are not a data scientist, you need to run SQL.

Prompt: Generate SQL code to parse the URL string into its sub-components.

Do you need a quick download SVG function for an icon website?

Prompt: Write a react function, a button that downloads the SVG when you click it.

How to Design Landing Page Version 1?

Prompt: I am designing the landing page for a collaborative knowledge workspace software called [insert product name]. It helps individuals and teams [insert benefits]. Can you help me draft the copy for the landing page? Separate sections such as [headings], [features], [CTAs].

An approach to constructing prompts.

Structure: SCET. 

To remember this structure, remember the line “Seeking creative endeavours through tenacity.”

Situation: I am designing a mobile app for a fitness store. 

Complication: User feedback indicates that the checkout process is cumbersome due to too many steps. 

Expectation: I want to streamline the checkout process while retaining all necessary information. 

Task: Can you suggest UX improvement for a smooth checkout? 

Prompt: I am designing a mobile app for a fitness store. User feedback indicates that too many steps make the checkout process cumbersome. I want to streamline the checkout process while retaining all necessary information. Can you suggest UX improvement for a smooth checkout?

Assume I’m a Product Manager for a fitness tracker mobile app. It will be serving the Toronto GTA region only. I want to conduct some consumer research to figure out my consumer’s jobs to be done.

Prompt: What personas should I target, and then what questions should I be asking them to elicit their job to be done? Take inspiration from the book “Mom Test”.

If you need ideas for page layouts or design concepts, you can ask ChatGPT for suggestions. We’re here to help you come up with new and creative ideas.

Prompt: Generate five layout ideas for a home page of a meal planning app
Followed by :
Prompt: can you list the pros and cons of each layout idea in a table format

Drafting a Product Strategy based on Gibson Framework.

Prompt: Gibson Biddle has a product strategy framework called the DHM Model. D stands for delight (how does the product delight customers and add real value), H stands for hard-to-copy (what is an advantage that your product has that is hard to copy and compete with), and M stands for margin-enhancing (how will the product generate a profit and sustain the business). In short, the DHM model aims to answer the question: “How will your product delight customers in hard-to-copy, margin-enhancing ways?”. Gibson Biddle has a product strategy framework called the DHM Model. D stands for delight (how does the product delight customers and add real value), H stands for hard-to-copy (what is an advantage that your product has that is hard to copy and compete with), and M stands for margin-enhancing (how will the product generate a profit and sustain the business). In short, the DHM model aims to answer the question: “How will your product delight customers in hard-to-copy, margin-enhancing ways?”. Now, act as a Product Manager for a web analytics tool like Google Analytics. Give me a product strategy for this product using Biddle’s DHM model.

How to Draft Product Survey Questions?

Prompt: Using guidelines mentioned in Teresa Torres’ book “Continuous Discovery Habits”, formulate a survey to capture feedback for a fintech product (mobile app) that helps users make digital payments without a credit card.

How to Generate Personas?

Prompt: Generate 3 fleshed persona profiles for an activity tracker website for activity tracking (similar to Fitbit) that primarily serves the Ohio market.

How to Generate Opportunity Trees?

Prompt: Act as a product manager for a mental health app that helps users find meditation for short-term periods.
Assume that the desired outcome you’re working for is to increase the purchase of upgrades like best yoga practices, community discussion, and taking feedback from experts at the time of checkout.
Craft an opportunity tree based on Teresa Torres’ book, Continuous Discovery Habits, against this desired outcome.

The final point and this is intentionally humorous, is that as a product manager, it’s not uncommon to overlook shipping a feature release unintentionally. However, when faced with the stakeholders, what explanation do we provide?

How to give an excuse for failing to ship the feature timely?

Prompt: Give me a bundle of 10 hilarious excuses that I could rotate in my emails to stakeholders explaining why a certain committed feature was delayed.

Hope you found these useful.

Insights